Wiley’s Finest has partnered with national charity Baby Lifeline to launch the ‘Nourish Every Moment’ prenatal campaign. The campaign begins at the start of World Breastfeeding Week, 1st – 7th August and will run for two months.

During the months of August and September, Wiley’s Finest will be donating 5% sales of Beginners DHA and Prenatal DHA to Baby Lifeline which supports the care of pregnant women and their unborn and newborn babies, ensuring the best possible outcome from pregnancy and birth.

Baby Lifeline will also be auctioning two fine oil paintings by nationally recognised artist Anna Rose Bain, donated to the charity by Wiley’s Finest. The painting, titled ‘Fledglings’ and ‘The Wait and the Reward’ portray the beauty of pregnancy, motherhood and new life.

The ‘Nourish Every Moment’ prenatal campaign will run across UK retailers promoting Wiley’s Finest Prenatal DHA and Wiley’s Finest Beginner’s DHA.

Omega-3 fatty acid DHA is an essential nutrient for mum and baby during and after pregnancy. The normal development of an infant’s brain, eyes, nervous system and immune system is dependent upon the regular intake of DHA.

As well as looking after baby, DHA has been proven to support healthy moods in women before and after birth. Research findings have shown that about one in ten women experience melancholy or low moods after giving birth therefore, by increasing the levels of DHA within expectant mothers, they are helping to reduce the risk of developing postnatal depression.

Neither mum nor baby can produce DHA so it must be consumed through diet or supplements. Wiley’s Finest Prenatal DHA provides the nutritionist recommended rate of 600mg DHA during pregnancy and whilst breastfeeding. Followed on by Beginners DHA for children up to 4 years is a great way of making sure your child is taking key nutrients at the right age and stage of life.

Sam Wiley, Managing Director of Wiley’s Finest says: “We are honoured to partner with Baby Lifeline, a charity dedicated to supporting babies during their first precious moments in this world. Our family believes supporting the nutritional care of every mother, both pre and postnatal, and her baby is essential. As a father with young children, I am touched to think we can be a part of their mission.

About Wiley’s Finest:

Wiley’s Finest Wild Alaskan Fish Oils are premium supplements that are a leader in the Natural Food Industry. The products contain fish oil sourced from sustainable Alaskan Pollock, with the most extensive line of Omega-3/fish oil products that bear the Marine Stewardship Council (MSC) ecolabel of any brand worldwide. With the vast range of different options and concentrations of EPA and DHA Omega-3s, there is a product to suit everyone’s tastes and needs.